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Ad Space
Circulation
Demographics
Distribution
Mission Statement

Target Demographics

 Reader Demographics

Gender

Men49%
Women51%

Entrepreneurial Interest

Plan to start own business31%
Interested in owning a franchise40%

Education Level

College graduate85%
Graduate school degree65%

Household Income

Avg. household income$65,000
Median household income$55,000

Own Real Estate

Own primary residence72%
Own additional real estate37%

Age20-54 years
Average Net Worth$324,500

Occupation

Professional/Manager64%
Business Owner/Partner21%

Automotive

Own or lease two or more vehicles62%
Own or lease three or more vehicles26%
Plan to buy or lease a vehicle within the next twelve months34%

Interest & Activities

Participates in sports activities88%
Professional organization membership30%
Community involvement51%
Business conference seminars57%
Volunteering44%
Entertain one or more times in a month at home37%
Entertain one or more times in a month outside of home41%

Travel

One or more business round trips via commercial airlines in past year23%
Five or more business round trips via commercial airlines in past year19%
One or more vacation round trips via commercial airlines in past year81%
Average nights stayed at hotel or motel in past year12