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Monarch Magazine African American Professional Lifestyle
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Demographics
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Demographics & Subscriber Profile

Age

25 to 54 73%
Under 6592%
Median Age40

Occupation

Executive/Manager67%
Upper Management39%
Business Owner/Partner30%

Gender

Men49%
Women51%

Entrepreneurial Interest

Plan to start own business36%
Interested in owning a franchise37%

Education Level

College graduate86%
Some college98%
Post Graduate Study, plus40%

Household Income

Avg. household income$102,000
Median household income$79,000
Median Net Worth$178,000

Own Real Estate

Own primary residence77%
Own additional real estate33%

Automotive

Own or lease two or more vehicles63%
Own or lease three or more vehicles28%
Plan to buy or lease a vehicle within the next twelve months32%

Travel

Average Domestic Round-Trips Via Commercial Airline In Past Year7
Average Foreign Round-Trips Via Commercial Airline in Past year5
One or more business round trips via commercial airlines in past year46%
Five or more business round trips via commercial airlines in past year16%
One or more vacation round trips via commercial airlines in past year75%
Average nights stayed at hotel or motel in past year11
Rented a car at least once last year 54%
Average Car Rentals in Past year6
Used Internet to obtain Travel Information 76%
Made travel Arrangements Online 69%