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Advertisement Specifications

Our digital ad specifications and mechanical requirements
Digital Ad Specs

All electronic ads must be Macintosh compatible and accompanied by a contract proof (dot-based) such as Kodak Approval or CREO Spectrum. All color proofs must meet SWOP standards and we suggest a color bar for accuracy. Niche Media is not responsible for ads sent without proofs or ads not meeting our electronic submission requirements. A design fee will be incurred for any work Niche Media does on behalf of the customer. Advertising materials delivered beyond deadline are subject to additional charges.

Applications

Quark XPress: All linked graphics and Postscript Type I fonts included (we recommend using "Collect for Output"). Removal of multilingual extentions is requested.

Adobe Photoshop: EPS, JPEGs and TIFFs accepted. Files must meet a minimum of 300-dpi requirement and be converted to CMYK.

Adobe Acrobat (PDF format): All resulting PDFs must be high resolution. All PDF files should be created with crop marks at a 12 pt offset. Fonts must be embedded on all PDF files. A proper Postscript file must be generated and distilled within Acrobat Distiller with 1.3 compatibility in order to be accepted. Any files not meeting these criteria will be rejected.

Adobe Illustrator or Freehand: Convert all fonts to Outline. Do not embed images. Link them to the document and submit them with native document (refer to graphics guidelines).

Fonts

Include a copy of ALL fonts used in your files. If EPS images are linked, be sure to include all linked fonts as well. Be sure to include both printer fonts and screen fonts for your files. All fonts must be Postscript Type I. TrueType and Multi Master format will not be accepted.

Graphics

EPS, JPEG, PDF, and TIFF files are accepted. All images should be 300-dpi and should be provided at final size. Convert all RGB graphics to CMYK for printability.

Size
Double Spread Page
Live Area (Safety): 17.5" x 10.625"
Trim Size: 18" x 11.125"
Bleed: 18.5" x 11.625"
Full Page
Live Area (Safety): 8.5" x 10.625"
Trim Size: 9" x 11.125"
Bleed: 9.5" x 11.625"

Half Page
4.1319" x 10.625"

2/3 Page
5.6071" x 10.625"

1/3 Page
2.9722" x 10.625"

1/4 Page
4.1319" x 5.1875"

Note: Please allow for additional 1/4" bleed on all sides of page for grind-off during binding.

Printing Process and Binding Method

Web Offset, Perfect Bound

Ad Submission

Online ad portal: Create your account, upload your ads.

Terms and Conditions

We request an accurate color digital proof to be provided with all artwork. If neither color nor B/W proof is provided, we cannot be responsible for variance in color, font substitution or shifting of image position. We will do everything in our control to match a provided color proof but cannot take responsibility for reasonable color variance.

  • All media submitted is considered non-returnable.
  • Monarch reserves the right to refuse advertisements.
  • Advance payment required for new advertisers.
  • A signed contract must be received by Monarch